U.S. Cities Most Dependent on Small Businesses [2022 Edition]

June 24, 2022July 6, 2022 Jon Jones 11 min read

Small businesses are the heart of the U.S. economy. Small businesses represent 99.9% of all businesses in the U.S., collectively employing nearly half of all U.S. employees and generating nearly half of U.S. annual GDP, according to data from the U.S. Small Business Administration.

But the past two years have been treacherous for many small businesses. The initial shock of the COVID-19 pandemic disrupted many businesses, leading 43% to close at least temporarily and producing 9.1 million job losses in the first two quarters of 2020. Government support like the Paycheck Protection Program allowed businesses to weather the crisis, but challenges remain. Labor market tightness over the last year has made it difficult to recruit and retain talent and driven wages upward. Supply chain issues and inflation have made it harder to obtain materials and manage costs. And with interest rates on the rise and investors becoming more cautious amid fears of a recession, capital to start or grow a business is likely to be harder to come by in the months and years ahead.

While recent conditions have been uniquely challenging for small business, the role of small business in the economy has been on a decline for several decades. In the late 1980s, small businesses-defined here as those employing between one and 499 workers-employed 54.5% of working Americans and were responsible for 48.6% of payrolls. Today those figures are 46.4% and 39.4%, even though the overall percentage of firms defined as a small business has held steady over the same span.

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Chart1_Employment at small businesses has been on a long-term decline

One reason for this decline is the growing concentration of larger firms over time. With the market power to crowd out smaller competitors and more resources to invest, large firms have grown both their position with consumers and their strength in labor markets.

However, the presence of small businesses and large firms varies by industry. Highly concentrated industries like finance and insurance and utilities have lower percentages of employees and payrolls at small businesses. In contrast, businesses in agriculture and construction each have more than 80% of employees and 75% of payrolls at small businesses.

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Chart2_Agriculture & construction rely heavily on small businesses

Small businesses’ role in the economy can also vary by location. Perhaps unsurprisingly, most of the states with the highest dependence on small businesses for employment are among the least populous. The leading states are rural, sparsely populated locations in the central U.S., like Montana, Wyoming, and South Dakota, and in New England, like Vermont and Maine.

Chart3_Northern, rural states depend heavily on small business

At the metro level, other factors could explain a city’s dependence on small business. Some top cities, like Austin and San Francisco, have strong startup ecosystems that encourage small business development. Others are Rust Belt locations like Buffalo and Grand Rapids, where major industrial presences of old have ceased or reduced operations and left more room for small businesses to flourish. And some leaders, including Los Angeles and Miami, have high populations of racial or ethnic minorities and immigrants, two groups that are more likely to start small businesses.

The data used in this analysis is from the U.S. Census Bureau’s Statistics of U.S. Businesses Tables. To determine the locations most dependent on small businesses, researchers at Smartest Dollar-a review website for professional liability insurance and other commercial insurance policies-calculated a composite score based on the percentage of employees at small businesses, the percentage of total payroll at small businesses, and the number of small businesses per 10,000 people. In the event of a tie, the location with the greater percentage of employees at small businesses was ranked higher.

Here are the U.S. metropolitan areas most dependent on small business.

Chart4_Small and midsize metros most dependent on small businesses

Large Metros Most Dependent on Small Businesses

Photo Credit: ShengYing Lin / Shutterstock

15. Austin-Round Rock, TX

Composite score: 48.87
Percentage of employees at small businesses: 48.4%
Percentage of total payroll at small businesses: 40.6%
Small businesses per 10k people: 189.7
Total number of small businesses with employees: 43,551
Total employees at small businesses: 434,122
Total annual payroll at small businesses: $22,136,221,000

Photo Credit: Pete Niesen / Shutterstock

14. San Francisco-Oakland-Hayward, CA

Composite score: 51.03
Percentage of employees at small businesses: 49.7%
Percentage of total payroll at small businesses: 36.5%
Small businesses per 10k people: 227.8
Total number of small businesses with employees: 106,989
Total employees at small businesses: 1,134,646
Total annual payroll at small businesses: $83,169,809,000

Photo Credit: ESB Professional / Shutterstock

13. Baltimore-Columbia-Towson, MD

Composite score: 53.97
Percentage of employees at small businesses: 48.5%
Percentage of total payroll at small businesses: 43.1%
Small businesses per 10k people: 187.2
Total number of small businesses with employees: 52,418
Total employees at small businesses: 584,058
Total annual payroll at small businesses: $30,463,291,000

Photo Credit: Matt Gush / Shutterstock

12. Fresno, CA

Composite score: 54.03
Percentage of employees at small businesses: 52.7%
Percentage of total payroll at small businesses: 51.7%
Small businesses per 10k people: 136.0
Total number of small businesses with employees: 13,615
Total employees at small businesses: 146,318
Total annual payroll at small businesses: $6,478,226,000

Photo Credit: Andrei Medvedev / Shutterstock

11. Washington-Arlington-Alexandria, DC-VA-MD-WV

Composite score: 57.70
Percentage of employees at small businesses: 49.2%
Percentage of total payroll at small businesses: 44.2%
Small businesses per 10k people: 187.6
Total number of small businesses with employees: 118,633
Total employees at small businesses: 1,359,594
Total annual payroll at small businesses: $86,002,592,000

Photo Credit: Sergey Novikov / Shutterstock

10. Buffalo-Cheektowaga-Niagara Falls, NY

Composite score: 58.17
Percentage of employees at small businesses: 49.2%
Percentage of total payroll at small businesses: 44.5%
Small businesses per 10k people: 187.1
Total number of small businesses with employees: 21,061
Total employees at small businesses: 241,452
Total annual payroll at small businesses: $10,254,061,000

Photo Credit: kan khampanya / Shutterstock

9. San Diego-Carlsbad, CA

Composite score: 59.87
Percentage of employees at small businesses: 49.6%
Percentage of total payroll at small businesses: 42.2%
Small businesses per 10k people: 215.0
Total number of small businesses with employees: 71,641
Total employees at small businesses: 652,088
Total annual payroll at small businesses: $34,234,372,000

Photo Credit: Victor Moussa / Shutterstock

8. New York-Newark-Jersey City, NY-NJ-PA

Composite score: 60.27
Percentage of employees at small businesses: 50.9%
Percentage of total payroll at small businesses: 39.8%
Small businesses per 10k people: 262.4
Total number of small businesses with employees: 501,830
Total employees at small businesses: 4,417,456
Total annual payroll at small businesses: $257,566,762,000

Photo Credit: Henryk Sadura / Shutterstock

7. Grand Rapids-Wyoming, MI

Composite score: 60.37
Percentage of employees at small businesses: 50.2%
Percentage of total payroll at small businesses: 47.9%
Small businesses per 10k people: 179.5
Total number of small businesses with employees: 19,411
Total employees at small businesses: 257,668
Total annual payroll at small businesses: $11,888,215,000

Photo Credit: Jon Bilous / Shutterstock

6. Portland-Vancouver-Hillsboro, OR-WA

Composite score: 61.03
Percentage of employees at small businesses: 51.0%
Percentage of total payroll at small businesses: 41.2%
Small businesses per 10k people: 226.7
Total number of small businesses with employees: 56,914
Total employees at small businesses: 552,890
Total annual payroll at small businesses: $26,756,996,000

Photo Credit: Richard Cavalleri / Shutterstock

5. Providence-Warwick, RI-MA

Composite score: 69.37
Percentage of employees at small businesses: 51.7%
Percentage of total payroll at small businesses: 47.2%
Small businesses per 10k people: 205.9
Total number of small businesses with employees: 33,432
Total employees at small businesses: 332,357
Total annual payroll at small businesses: $15,216,318,000

Photo Credit: Sean Pavone / Shutterstock

4. New Orleans-Metairie, LA

Composite score: 71.17
Percentage of employees at small businesses: 53.7%
Percentage of total payroll at small businesses: 48.9%
Small businesses per 10k people: 189.4
Total number of small businesses with employees: 24,092
Total employees at small businesses: 269,529
Total annual payroll at small businesses: $12,389,281,000

Photo Credit: Natalia Bratslavsky / Shutterstock

3. Oklahoma City, OK

Composite score: 72.07
Percentage of employees at small businesses: 53.2%
Percentage of total payroll at small businesses: 47.9%
Small businesses per 10k people: 199.3
Total number of small businesses with employees: 28,402
Total employees at small businesses: 277,578
Total annual payroll at small businesses: $11,683,681,000

Photo Credit: Chones / Shutterstock

2. Los Angeles-Long Beach-Anaheim, CA

Composite score: 72.50
Percentage of employees at small businesses: 51.8%
Percentage of total payroll at small businesses: 45.9%
Small businesses per 10k people: 249.5
Total number of small businesses with employees: 327,093
Total employees at small businesses: 2,818,026
Total annual payroll at small businesses: $157,195,952,000

Photo Credit: May Lana / Shutterstock

1. Miami-Fort Lauderdale-West Palm Beach, FL

Composite score: 78.17
Percentage of employees at small businesses: 53.1%
Percentage of total payroll at small businesses: 47.6%
Small businesses per 10k people: 278.9
Total number of small businesses with employees: 172,172
Total employees at small businesses: 1,209,509
Total annual payroll at small businesses: $56,113,986,000

Detailed Findings & Methodology

Percentage of employees at small businesses
Percentage of total payroll at small businesses
Small businesses per 10k people

In the event of a tie, the location with the greater percentage of employees at small businesses was ranked higher. To improve relevance, only metropolitan areas with at least 100,000 residents were included. Additionally, metros were grouped into cohorts based on population size: small (100,000–349,999), midsize (350,000–999,999), and large (1,000,000 or more). Note, the definition of small businesses is employer firms with fewer than 500 employees.

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